Jeg tok feil…

Da Microsoft i 2005 annonserte navnet på sitt nye operativsystem, Windows Vista, skrev jeg følgende i en kort bloggpost:

Når Windows Vista skal utgis i norsk versjon foreslår jeg at den får navnet Windows Wista. Det er det alle nordmenn kommer til å kalle den for likevel.

Nå som navnet på neste versjon er annonsert, Windows 7, er det grunn til å tenke tilbake på min tidligere spådom å konkludere at jeg tok feil. Jeg predikerte at alle kom til å snakke om «Windows Wista», fordi nordmenn som snakker engelsk er notorisk dårlig på å uttale en klassisk V-lyd, spesielt i forbindelse med et annet ord som inneholder W-lyden.

Vel, jeg tok altså feil, og det er to grunner til det:

  1. Folk som snakker om Microsoft sitt OS sier ikke «Windows Vista», men kun «Vista». Dermed er det ikke så stor sjanse for at W-lyden dras inn i Vista.
  2. Men viktigste grunn – folk flest snakker ikke om Windows Vista i det hele tatt.

Begge disse årsakene er nok med på å bidra til at Microsoft går tilbake til å bruke et versjonnummer på neste Windows i stedet for et egennavn. De har et rimelig sterkt merkenavn i «Windows», og det virker logisk å ri på det fremfor å bane vei for et helt nytt navn. Spesielt når de erfarer, som i tilfellet Vista, at det ikke tar skikkelig av. Da er det et lettere utgangspunkt å ha et kjent merkenavn i bunn.

Det store spørsmålet da blir om folk i Norge kommer til å kalle det Windows syv, Windows sju, bare Windows, eller Windows sævven. Alternativt at folk ikke snakker om det i det hele tatt. Jeg skal ikke begi meg ut på noen spådommer denne gangen.

Dette innlegget ble publisert i Ukategorisert. Bokmerk permalenken.

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